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Carolina del Busto
carolina@miamidade.gov
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Miami-Dade Transit launches "Ride, Snap and Share" campaign

Social media will be used to educate riders regarding public transportation.

MIAMI (November 02, 2016)

Today, Miami-Dade County’s Department of Transportation and Public Works (DTPW), in collaboration with the Greater Miami Chamber of Commerce launched, the “Ride, Snap and Share” campaign. The initiative is designed to encourage new and existing riders to post their picture while using transit and include the hashtag #GoMiamiDade.

“Over a quarter of a million visitors and residents use transit every day,” said Alice N. Bravo, P.E., Director of DTPW. “We want to capture their transit experiences and connect with them via social media to encourage others to give transit a try. You probably snap and save on a daily basis, except this time, we want you to snap and share while you ride with Miami-Dade Transit.”

As interested patrons signed up at the Chamber event Wednesday morning, they were given a free EASY Card pre-loaded with a 7-Day Pass. Along with their pass, these new riders were a brochure explaining how to use the Miami-Dade Transit tracker app and were persuaded to take a picture to post on social media.

In addition to the #GoMiamiDade social campaign, DTPW launched the new EASY Pay mobile app last week. The new, state-of-the-art mobile application allows passengers to purchase a fare ticket via their smartphone.

“The launch of our new mobile application will make it that much easier for others to give transit a try,” added Bravo.

EASY Pay is only one component of an infrastructure update to the fare collection system. Eventually, the full upgrade will enable Miami-Dade Transit to communicate with other transportation agencies — such as Broward County Transit, Palm Tran, TriRail, and soon Brightline — for seamless travel in our region. The modernization also includes a cloud-based system that will allow mobile devices to become a digital EASY Card, thus offering another option to riders in addition to paper tickets and plastic cards. Just tap and ride.

“I look forward to using the new EASY Pay system and riding Miami-Dade Transit,” said Barry Johnson, President and CEO of the Greater Miami Chamber of Commerce. “As congestion increases and more people move into our County, transit ridership will grow. The introduction of Brightline and the connection of Tri-Rail to Miami Central will be welcome transportation options, and the current system will allow users to connect to their final destinations.”

Download the free Miami-Dade Transit Tracker app by visiting www.miamidade.gov/transit/transit-tracker-app and start planning for your next trip today. Riders can now also pay for parking via their mobile devices with the PayByPhone cashless app.